The all-new 2010 Ford Taurus was developed focusing on convenience, connectivity, safety and value for customers.

The flagship sedan is powered by the 3.5-liter V-6 Duratec engine, mated to a choice of two six-speed automatic transmissions including SelectShift® with shift control paddles mounted on the steering wheel and available all-wheel drive.

The 2010 Ford Taurus will be built at Ford’s Chicago and will go on sale on next summer with prices starting at $25,995 – the same as 2009 models.

Design

Peter Horbury, executive director of Design for The Americas, explains “Like the 1986 original, the new 2010 Taurus differentiates by combining style with substance.”

It debuted as a family sedan, but with the advent of crossovers, the new Taurus is aimed more at drivers who might move friends and family but place more of a premium on the driving experience and technologies aimed at making time on the road more meaningful and fun.

“Taurus is more of a ‘me’ sedan now, and we’ve delivered with this buyer in mind,” said Moray Callum, director of Ford’s Car and Crossover Design.

Exterior design details are more sculpted and powerful – from the powerdome that speaks to the strength behind its confident grille to the pronounced fenders and fascia.

Bold new headlights combined with recessed parking lamps frame a new expression of the signature Ford three-bar grille – and the lowered roofline helps make the new Taurus more aspirational.

New wheels, from 17- to 20-inches in diameter, fill the sculpted wheel wells and lend Taurus a muscular and athletic stance. The raised shoulder lines of the new Taurus provide a confident profile and enable generous truck capacity.

The exterior color palette includes new hues, selected to harmonize with interior appointments and offer customers a broader range of color combinations.

Interior

Inside, a forward-leaning center stack – that integrates the climate controls, audio components and navigation screen – flows in a continuous unbroken form through the instrument panel and down into the center console.

"The smart design allows for the interior to be formed with unbroken lines to impart seamless quality and craftsmanship."

The door panels employ an innovative urethane tooling process providing unique texture and identity to surfaces, with visible stitching and a hand crafted appeal. This same process allows for door panel two-toning, enabling model series differentiation.

(Source: Ford)