A collaboration between the UK-based motorcycle design studio Xenophya Design and Ellis Pitt has led to the launch of a new British motorcycle company called ‘Mac Motorcycles’.
Ellis has collaborated with the team at Xenophya for the past 9 months to design a small range of lightweight, air-cooled singles using the 500cc Buell ‘Blast’ motor in a tubular backbone frame.
Ellis explains “Between us we’d designed, modified, built and ridden all sorts of motorcycles over the last 30 years and thought it was time to produce a motorcycle that reflected our philosophy.
"Our influences have been diverse and we’ve made unusual connections between genres of motorcycles such as choppers, Italian singles from the 1950s, flat-trackers and competition specials.
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"What underpins Mac Motorcycles’ philosophy though is the belief that the riding experience and the stories that go with motorcycle journeys seem to have been hijacked by technology and plastic.”
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"There are 4 different models ; ‘Spud’, for dossing about on, ‘Ruby’, the motorcycle equivalent of ‘the girl-next-door’, ‘Peashooter’, for squirting to your favourite pub and gassing with your mates and the ‘Roarer’, a modern-day dinosaur-chaser!"
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Based in the small English town of Upton-Upon-Severn in Worcestershire, the company initially plans to produce a few hundred bikes in small batches increasing production as appropriate.
Bikes will be made in small batches for markets in the UK, North America and Japan, with customers in France and Australia in-mind too. Depending on your preferred specification and tuning options, the prices range between £ 8k and £ 10k.
During the last recession, Ellis Pitt, a product designer by background, grew his family’s business into a successful furniture manufacturing business before selling it in 1995.
Since then he has combined work as a business adviser with design thinking, frequently developing successful products through a number of UK high street retailers.
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(Source: Mac Motorcycles)
