According to Citroën, the DS3 will be the first model from a brand new DS line, a product range consisting of three models that will be focused on ‘créative technologie.’

Targeted to the B-Segment, the DS3 features eclusive trims and a high level of personalization. Customers can choose many different body shades - with a color-contrasting 'floating' roof - as well as materials and colors for a number of interior components.

The DS3 will be available with a choice of five Euro V engines: two HDi diesel units and three BMW co-developed gasoline engines.

The two HDi diesels – a 90bhp and an 110bhp – are fitted with DPFS (Diesel Particulate Filter System) and the three gasoline engines – VTi 95, VTi 120 and THP 150 – are coupled with either 5 or 6 speed manual gearboxes.

The DS3 will go on sale in Spring 2010. Prices and further details will be announced in the forthcoming months.

Exterior Design and personalization

The style is characterized by stand-out elements such as the colour-contrasted ‘floating roof’, ‘shark fin’ B-pillar and sleek front LED lights – a feature usually seen on premium models.

The DS3 provides extensive levels of personalisation – both inside and out.

In addition to a range of body shades, the DS3’s distinctive ‘floating’ roof is available in a choice of four colours – Black, White, Blue and Red – to contrast with the main body of the car.

The wing mirrors and rubbing strips can also be personalised in colours or smart chrome finish and the wheels and wheel centres are available in a wide spectrum of colours.

Inside, DS3 can offer further personalisation with the dashboard strip – which encompasses the air vents, instrument cluster, multi-function screens and even a scented air-fresher – in a choice of six finishes.

The modern seat upholstery design is available in a variety of coloured fabrics and leather.

Even the gear knob can be tailored in five different trims, combining satin-finish chrome with an array of colours and leather.

The smart chrome touches which adorn the DS3’s cabin will also be available in a satin-textured finish.

The DS3 key fob features a disc coloured to match the choice of body paint.

Interior Design

The DS3 is one of the smallest vehicles in its class – 3.95m long, 1.71m wide and 1.46m high. Thanks to the extensive work on the architecture of the car’s interior design, occupants can enjoy levels of roominess normally associated with models in the segment above.

The atmosphere in the cabin is one of class and contemporary elegance with attention to detail and an extensive use of luxury materials such as leather and chrome.

The upper part of the flowing dashboard echoes the floating roof. Thermo-coated components are used throughout – an organic, soft grain material, which contrasts perfectly with the smooth, lacquered effect of the strip runs the full width of the dash from driver to passenger side.

The ‘raised’ dashboard design creates increased amounts of front leg room whilst the slender front seats and intelligent rear design increases space for rear occupants with all passengers able to enjoy five full-sized seats and ample arm, leg and headroom.

The DS3 also boasts the largest boot in its class at 285-litres, and for additional load capacity the 60:40 split-fold rear bench can be tumbled forward in a single, effortless movement.

A cockpit-inspired driving position puts the driver firmly in control with a sports-styled instrument cluster featuring three conical dials, small-diameter wheel and low-slung, body-hugging seats.

In-car technology includes the integrated MyWay satellite navigation unit which incorporates a sophisticated audio and multimedia system, wide format colour screen, MP3 and WMA compatible CD player and Bluetooth® hands free kit.

All DS3 models will feature as standard ESP, ABS with EBD (Electronic Brakeforce Distribution) and EBA (Emergency Brake Assist) as well as six airbags and Isofix anchor points on the rear side seats.

(Source: Citroën)